<h1>Privacy guidelines extended to advertising data; companies to comply and furnish compliance report following tribunal directions.</h1> Extension of privacy and consent safeguards to advertising-related user data is required, with Meta and WhatsApp indicating they will implement NCLAT directions to apply CCI standards to data collection and sharing for advertising. Stay applications were dismissed without prejudice and a compliance report was ordered. The CCI will examine the companies' affidavit on privacy policy and file a response, while its cross-appeal challenges the tribunal's modification permitting advertising-related data-sharing; a monetary penalty previously imposed by the CCI was retained by the tribunal.