<h1>Quality-led manufacturing: institutionalise uniform standards and testing to convert market access into sustained export competitiveness.</h1> Policy emphasis focuses on a quality-first agenda anchored in the zero defect, zero effect vision to convert expanded market access into export growth. A five-pillar roadmap mandates standard operating processes with continuous compliance and inspection, skilling and reskilling, gap analysis and global benchmarking, streamlined testing and certification, and shared modern testing infrastructure. Government support will finance testing facilities and assist micro and small enterprises in meeting international conformity requirements. The National Quality Conclave's multi-city, sector-specific consultations will feed into a National Quality Roadmap for Manufacturing to coordinate action across government, regulators and industry.