<h1>AI-generated content must be labelled with permanent metadata and removed within three hours when flagged.</h1> The amendments formally define AI-generated and synthetic audio, visual and audio-visual information and treat synthetic content as information under IT rules. Platforms must prominently label AI content and embed permanent metadata where feasible, and may not allow removal of such labels. Platforms must act on government or court orders within three hours, shorten user grievance timelines, and deploy automated tools to prevent illegal or harmful AI content, including deceptive, sexually exploitative, non-consensual material, false documents, child abuse material, explosives-related content, and impersonation.