<h1>Shanghai-Yunnan cultural exchange pairs Jia Ma woodblock prints and Fengxian printmaking with public programs and retail events.</h1> An exhibition pairing Dali Jia Ma woodblock prints with Fengxian printmaking at CHANDO's Oriental Beauty Valley advances interregional cultural exchange under the Fengxian-Dali cooperation framework. Organized and sponsored by CHANDO Group, the program pairs exhibition sections on each tradition with participatory public activities and commercial events, using corporate cultural programming, product co-branding, and tourism-linked retail to promote intangible cultural heritage preservation and broaden public engagement.