<h1>Shared mobility-led field sales force enables multi-city activation, compresses expansion to ~45 days and cuts go-to-market costs 40%</h1> The instrument introduces a commercial operational model: a shared, mobility-led field sales force (Smart Force) that centralizes on-ground sales, merchandising, analytics, and demand-planning resources; its operative effect is enabling multi-city activation without in-house sales builds, compressing expansion timelines to ~45 days, increasing numeric distribution and secondary sales movement, and reducing go-to-market costs by up to 40%. It prescribes standardized execution processes, pre-mapped routes, and an AI-enabled application integrated with pre-loaded outlet data (1.5 lac outlets); the operative effect is real-time tracking, intelligent call planning, instant reporting and actionable MIS to enforce disciplined daily execution and measurable market outcomes.