AYUSH exports climb 6.11% to USD 688.89 Million in 2024–25 amid export facilitation measures and trade agreement inclusion

The Ayush Export Promotion Council (AYUSHEXCIL) observed its 4th Establishment Anniversary in New Delhi in India’s efforts to promote exports of traditional systems of medicine and wellness products.

Since its formation, AYUSHEXCIL has undertaken several initiatives focused on capacity building of exporters, facilitation of export procedures and regulatory compliance, and the organisation of B2B meetings, international exhibitions, seminars, and outreach programmes in key overseas markets.

Exports of AYUSH and herbal products have registered a growth of 6.11 per cent, increasing from USD 649.2 million in 2023–24 to USD 688.89 million in 2024–25. Following the establishment of AYUSHEXCIL, this growth has accelerated, reflecting enhanced global outreach and rising international demand for India’s traditional medicine and herbal products.

India’s traditional medicine systems (AYUSH) have also received formal recognition in bilateral trade agreements, including the India–Oman CEPA and the India–New Zealand FTA, with dedicated annexes on health-related services and traditional medicine. AYUSHEXCIL has been entrusted with anchoring the Ayush Quality Mark programme of the Ministry of Ayush, launched by the Hon’ble Prime Minister during the 2nd WHO Summit on Traditional Medicine (17–19 December 2025), marking a key milestone in strengthening quality assurance and global recognition of AYUSH products.

As AYUSHEXCIL enters its fifth year, the Council aims to further strengthen international cooperation, leverage opportunities under Free Trade Agreements, promote quality and certification frameworks, and enhance global acceptance of India’s traditional systems of medicine.

The anniversary underscores India’s growing leadership in the global AYUSH and wellness economy, aligned with the vision of Atmanirbhar Bharat and Make in India.

AYUSHEXCIL was registered as a Section 8 company with the Registrar of Companies, New Delhi, on 4 January 2022, and was formally launched by Prime Minister Shri Narendra Modi during the Global AYUSH Investment and Innovation Summit held in Gandhinagar, Gujarat, on 20 April 2022. Subsequently, the Council was notified by the Directorate General of Foreign Trade (DGFT) on 31 July 2023 as the nodal Export Promotion Council for the AYUSH sector.

The Council functions in consultation with the Ministry of Ayush, with support from the Ministry of Commerce & Industry, to oversee exports of products and services related to Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa, Homeopathy, and other Indian traditional healthcare systems.

AYUSH export promotion: council-led quality certification and trade facilitation boosted exports and FTA market recognition. AYUSHEXCIL implemented capacity building, export facilitation, regulatory compliance support, and international promotion, coinciding with a 6.11% rise in AYUSH exports to USD 688.89 million in 2024-25. The Council anchors the Ayush Quality Mark programme to strengthen certification and market recognition, is registered as a Section 8 company, and was notified by DGFT as the nodal Export Promotion Council, operating with the Ministry of Ayush and Commerce to leverage trade agreements and enhance international cooperation.