<h1>Highway hygiene startup improves roadside cleanliness through education, training, monitoring, and recognition to boost business outcomes.</h1> Touching Towns employs a non punitive, capacity building approach to highway hygiene: conducting on site assessments of kitchen, food handling, washroom and waste practices; delivering tailored, low cost staff training and standard operating guidance; and maintaining regular monitoring plus public recognition for establishments that meet hygiene benchmarks, thereby aligning sanitation improvements with commercial benefits and scalable replication across highway corridors.