Beijing, Dec 4 (PTI) India has pitched for boosting its tea exports to China, where varieties such as Darjeeling and Masala tea have been gaining popularity among consumers traditionally inclined towards green tea.

Leading Chinese tea houses on Wednesday took part in an Indian Tea Buyer-Seller Meet organised by the Indian Embassy here, featuring vibrant presentations on the tea cultures of both countries by Chinese professionals.

India's tea export to China, the world's largest tea producer, stood at USD 20 million last year, according to China's customs data.

From January to October this year, the figure rose to USD 37 million, reflecting rising demand, particularly for Darjeeling and Masala teas, in a market dominated by lighter green teas.

Making a strong case for expanding India's footprints in the Chinese market, India's Deputy Ambassador to China Abhishek Shukla said tea continues to play an integral role in the cultures of both India and China, "acting as a bridge between our rich histories and traditions".

As one of the world's largest producers, India offers a stunning diversity of teas, each with its own distinct flavour profile and cultural significance, he said.

“Every cup of tea is more than just a drink — it is a connection to the land, the climate, and the people who cultivate it. It invites us to experience the essence of the regions where it's grown, making each sip a journey in itself,” the diplomat said.

Shukla said the potential for cooperation in the tea sector between the two countries was “limitless”, offering opportunities for exchange of ideas and innovation. He noted changing consumer preferences, especially among younger Chinese tea drinkers.

While traditional teas such as green, black, and oolong remain staples, "we are seeing a rising demand for more experimental and modern tea varieties, especially among the younger generation", Shukla said.

"This new wave of tea enthusiasts is constantly exploring new trends and flavours. India's diverse offerings, from the bold Assam and elegant Darjeeling to the fragrant Nilgiri and the strong CTC teas, have a place in every corner of this exploration,” he said.

Top Chinese tea exhibitors, including Dongli Garden, Laoshe Teahouse, Qingxinglin Teahouse, and Wangfu Teahouse, attended the meet and interacted with officials of the Tea Board of India. PTI KJV SCY SCY

India pitches expanded tea exports to China as demand for Darjeeling and Masala teas rises amid changing consumer tastes. India promoted expanded tea exports to China at a buyer-seller meet, citing customs data showing exports rose from USD 20 million last year to USD 37 million through October, and engaged Chinese tea houses and Tea Board officials to pursue market access for Darjeeling, Masala, Assam, Nilgiri and CTC teas amid shifting consumer preferences toward experimental varieties.