<h1>Unified Xiangzhou Rice brand and standards boost traceable quality, collective trademark strength, and rural revitalization strategy implementation</h1> A county government in Guangxi, through its agriculture and market regulation authorities, has formally launched a unified brand image, logo, and promotional slogan for local rice, reinforcing geographical-indication-style positioning and collective trademark/branding interests. It has implemented a standardized planting and production system ('unified varieties and unified standards') and a group standard for 'Xiangzhou Rice,' ensuring traceability and quality control across the supply chain. Selected rice varieties have been listed as 'famous, special, high-quality and new agricultural products' at the national level, enhancing regulatory recognition and market protection. The initiative aligns with national rural revitalization and strong-agriculture strategies, integrating ecological protection, cultural IP development, and industrial upgrading.