<h1>Women-led e-auto initiative powers green mobility and livelihoods, offering inclusive, not-for-profit tourism model for Tamil Nadu</h1> A tourism company has launched a women-driven electric auto-rickshaw program in Madurai to promote women's economic empowerment and sustainable urban mobility. In collaboration with a women's mobility NGO, 20 local women were identified and trained in vehicle operation, soft skills, customer service, and basic tourism orientation, enabling them to operate as professional e-auto drivers. The initiative is expressly characterized as social and not-for-profit, aimed at inclusive and responsible tourism rather than commercial gain. The program underscores corporate social responsibility commitments, community upliftment, and environmentally friendly transportation, potentially serving as a model for women-led mobility initiatives in Tamil Nadu.