Gurugram, 24th November 2025: Handpickd, India’s first ‘zero-stock’ fresh commerce startup, known for its innovation in personalization and quality assurance, has strategically expanded its portfolio by introducing the dairy category. This move directly addresses consumers' widespread concerns around purity and adulteration in the unorganized dairy supply chain, solidifying Handpickd’s commitment to delivering truly fresh, safe, and natural food products. This expansion follows the company’s recent $15 million Series A funding round in September 2025, demonstrating an accelerated roadmap for growth and product diversification. The company has introduced fresh paneer, white butter, and dahi to its product range, marking a key milestone in its journey toward becoming a one-stop destination for fresh and natural food products. Handpickd is leveraging its proprietary zero-stock model, eliminating the need for dark stores and long storage cycles, to ensure its dairy products meet the uncompromising standards of freshness and purity.

Anant Goel, Founder and CEO of Handpickd said,“The decision to enter dairy is not merely about portfolio expansion but is a strategic move to build trust in a category defined by suspicion. Dairy is a staple that needs to be clean, safe, and preservative-free. Our zero-stock, highly transparent supply chain is designed to control every step from sourcing to delivery, ensuring that our products reach the customer pure and untouched. This is about giving the users access to the purity they deserve.” Alongside its product expansion, Handpickd has unveiled a new and upgraded version of its app, designed to make grocery shopping more intuitive and personalized. The platform now offers users the flexibility to browse in two distinct views: the innovative Spiral View and the newly introduced Grid View.

The Spiral View showcases Handpickd’s proprietary UI/UX, the first-of-its-kind in the industry, which mimics the visual experience of handpicking fresh produce in a local market. When a customer selects a product category, the varieties appear in a pop-out display, allowing for an immersive and detailed exploration of every option available. The newly introduced Grid View has been designed specifically to make browsing easier for older users and those less familiar with digital interfaces, ensuring that the platform's hyper-personalization is accessible to everyone.

“Our technology is built to break down barriers, not create them. The new Dual-View interface means every user, from tech-savvy millennials to older generations, can experience our platform in the way they find most intuitive. Whether through the immersive Spiral View or the familiar, easy-to-browse Grid View, our goal is to consistently digitize the experience of buying 'achchi waali phal-sabzi' that customers trust from the traditional mandi,” added Anant Goel.

Handpicked has a remarkably deep inventory, covering all categories from an extensive range of up to 16 varieties of microgreens (including bok choy and pea shoots); multiple varieties of staples like potatoes (Chipsona and Surya), and brinjals (green long, purple choo-choo).

Furthermore, Handpickd is expanding its prepared offerings with a growing selection of spreads, dips, and dressings. Beyond basic selection, the app offers customization features, like choosing ripeness levels for fruits such as papaya, ensuring every item perfectly matches the customer's needs.

About Handpickd Co-founded by Anant Goel, Nitin Gupta, and Sahil Madan in April 2024, Handpickd is India’s first zero-stock, match-making platform for fresh produce, currently serving households in Gurgaon, Noida, and Bangalore. The platform delivers pesticide-free, plastic-free produce sourced directly from farmers, with every order personalised to household needs, whether ripeness, weight, or weekly quantity ensuring zero wastage. With its zero-forecasting, zero-inventory, zero-warehousing model, Handpickd is redefining fresh commerce in India by systematically removing wastage from the supply chain while ensuring quality, personalisation, and sustainability at scale.

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