<h1>Company completes 100 rooftop solar installs, adopts D2C model under PM Surya Ghar Muft Bijli Yojana push</h1> A renewable energy company has completed 100 rooftop solar installations for households in Varanasi, Uttar Pradesh, under an on-grid solar inverter pilot project. The company also announced its entry into a Direct-to-Customer business model, indicating a shift toward direct retail engagement with end users. The initiative aligns with the central government's PM Surya Ghar Muft Bijli Yojana, suggesting potential access to policy support and subsidies. The company intends to pursue further rooftop solar projects, which may have implications for regulatory compliance in distributed generation, consumer protection, and adherence to state and central renewable energy norms.