<h1>New enamel-protection toothpaste promises 2X stronger enamel, targets acid wear and sensitivity with low-abrasion daily formula</h1> An oral care manufacturer has launched a new enamel-protection toothpaste in India under an existing sensitive-tooth brand, expanding its product portfolio to address enamel wear caused by acidic food and beverage consumption. The product is promoted as a scientifically developed, low-abrasion formulation that enhances fluoride and mineral uptake to strengthen enamel and reduce risks such as sensitivity, yellowing, cavities, erosion, and chipping, with claims of '2X stronger enamel protection' versus regular toothpaste. It is marketed as suitable for daily use, offered in two variants at specified price points, and supported by a nationwide multi-channel consumer education campaign. A company representative, whose identity is anonymized, attributes the launch to over two decades of research and emphasizes the irreversibility of enamel demineralization.