<h1>Digital Gift Cards Overtake Cash as Preferred Rewards in Indian Loyalty Programs, Driven by Compliance, Flexibility and Traceability</h1> Digital gift cards are emerging as the dominant reward mechanism across Indian industries, replacing traditional gifts and cash in employee, channel, influencer, and consumer loyalty programs. Organisations favour gift cards for instant, digital delivery, flexibility of use, and enhanced traceability, which supports compliance and fraud resistance, particularly in regulated sectors like BFSI and insurance. Benepik, a rewards and loyalty solutions provider with over 800 clients, facilitates this shift through a large gift card catalogue, enterprise-grade compliance, secure KYC-backed UPI transfers, and integrated programs for various stakeholder groups. The press release is issued by a third-party agency, with the news service disclaiming editorial responsibility.