<h1>AI-powered customer engagement boosts clicks, leads, and CTR for financial platform with real-time personalized app campaigns</h1> A financial services platform has reported significant marketing performance improvements following deployment of an AI-driven customer engagement solution from a martech provider. Using agent-based AI, particularly a content-generation tool, the platform achieved a 17.38% month-on-month increase in click growth, 17% growth in lead volume via app push notifications, a 9.78% rise in click-through rate, and a 4.06% increase in lead generation in key categories such as Demat and personal loans. The collaboration addressed prior content inefficiencies by enabling real-time personalization, cohort-based messaging, and continuous optimization through A/B testing, supported by a multi-year implementation, training, and enablement arrangement between the two companies.