<h1>Legal risks in agency press release: advertising claims, testimonials, AI use, client confidentiality, IP, data and liability issues</h1> A digital design agency issued a press release celebrating ten years of operations, describing past projects, client outcomes, adoption of AI-driven UX research, growth metrics, and claimed performance improvements for named clients. Legally relevant points include potential advertising and testimonial claims (percent reductions, conversion improvements), representations about capabilities and awards, use of client examples that may implicate confidentiality or publicity rights, and the stated AI use which may raise data-protection, IP and liability considerations. The release contains a disclaimer shifting editorial responsibility to the distributor.