Kota (Rajasthan), Nov 5 (PTI) A consumer court here has issued notices to Bollywood actor Salman Khan and a pan masala company over claims that a "misleading" campaign is being run to promote a product that is hazardous to public health.

The complainant, advocate Inder Mohan Singh Honey, who is also a BJP leader, demanded that advertisements of such harmful items be immediately banned and the government awards received by Salman Khan be withdrawn for misleading people and promoting such products.

Based on the complaint, the Kota District Consumer Disputes Redressal Commission issued the notices and sought Khan's and the company's response by November 27, the next day of the hearing in the matter.

The complaint claimed that the pan masala company and Salman Khan were misleading people through advertisements for saffron-infused cardamom and saffron-infused pan masala.

He argued that when saffron costs Rs 4 lakh per kilogram, how can it be available in a pan masala pouch of Rs 5? The actor and the company are misleading the public and the youths getting attracted towards consuming pan masala and falling victim to serious diseases like cancer, the advocate claimed.

Salman Khan, who is the brand ambassador of the pan masala company, has also been issued a notice, seeking his response, said Ripudaman Singh, counsellor of the complainant. PTI COR NSD

Misleading advertising: consumer forum issues notices over alleged deceptive pan masala promotion and public health claims. A consumer complaint led the Kota District Consumer Disputes Redressal Commission to issue notices to a celebrity brand ambassador and the pan masala manufacturer alleging misleading advertising that falsely implies costly ingredients in low priced pouches and attracts youth to a product linked to serious health risks; the Commission has sought written responses ahead of the next hearing.