<h1>Life insurer sets GUINNESS WORLD RECORD with 1,191 tactile 'Hug of Life' hot water bags to promote breast self-exams</h1> An Indian life insurer set a GUINNESS WORLD RECORD by assembling a mosaic of 1,191 tactile 'Hug of Life' hot water bags spelling a prompt to perform breast self-exams, using the stunt to promote early detection and normalize breast-health conversations. The campaign, part of an ongoing awareness initiative, emphasizes that most breast cancers are curable if detected early and cites national data showing a high proportion of late-stage diagnoses. The insurer frames the effort as a public-health and corporate social responsibility activity to encourage routine self-examination and reduce stigma around women's health.