<h1>Joint ad platform raises legal risks: data privacy, IP licensing, competition scrutiny, consumer claims, and contract allocation</h1> A major online advertising platform and a leading industry publisher have launched a joint thought-leadership platform promoting integrated full-funnel advertising solutions that leverage proprietary data and editorial content to drive discovery-to-purchase conversion. Legally relevant issues include data protection and privacy compliance for audience targeting, intellectual property and content licensing between partners, competition and antitrust scrutiny if platform access favors the advertiser's ecosystem, and consumer protection and advertising standards liability for accuracy of performance claims. Contractual terms governing revenue sharing, liability allocation, and third-party access will be central to risk allocation and regulatory compliance.