<h1>Automaker summit: manage on-site driving risks, truthful performance claims, and GDPR Article 6-compliant data collection and transfers</h1> An international automotive manufacturer hosted a multi-brand user summit featuring live test drives, product demonstrations, and extensive user research that collected real-time driving data and detailed preference surveys. Legal considerations include liability and safety exposure from on-site driving activities, compliance with consumer protection and advertising laws for performance claims, data protection and cross-border transfer risks arising from collection and processing of participant data, and regulatory conformity for electric and hybrid vehicle technology disclosures. The manufacturer should ensure robust waivers and insurance, truthful marketing substantiation, clear data-consent mechanisms, and adherence to applicable vehicle and privacy regulations.