The Event witnesses participation from Public representatives, fund regulators, local dignitaries, representatives of financial institutions, and citizens

Citizens assisted through helpdesks and digital kiosks to check for unclaimed financial assets and initiate claims conveniently

The Campaign Focuses on the 3A Strategy: Awareness, Accessibility and Action to help citizens reclaim their rightful savings

The Phase I of the three-month nationwide awareness campaign “आपकी पूँजी, आपका अधिकार” campaign was coordinated by DFS in 25 districts spanning 13 States and Union Territories from 15th to 17th October 2025. The district-level outreach Programmes were organised across various districts, ensuring focused outreach and effective public participation.

The programmes were organised by State-Level Bankers’ Committees (SLBCs) and State-Level Insurance Committees (SLICs) in coordination with the respective Lead District Banks, under the overall guidance and monitoring of DFS.

The events witnessed participation from local dignitaries, Members of Parliament, legislators and senior district officials, along with representatives of financial institutions, regulators and local administrations. Citizens were assisted through helpdesks and digital kiosks to check for unclaimed financial assets and initiate claims conveniently.

The Department of Financial Services (DFS), Ministry of Finance, is conducting the three-month nationwide awareness campaign “आपकी पूँजी, आपका अधिकार” from October to December 2025, following its launch by the Union Finance Minister on 4th October 2025 in Gandhinagar, Gujarat. The campaign seeks to enable citizens to trace and claim their unclaimed deposits, insurance proceeds, dividends, shares, mutual fund balances and pension dues. 

The activities emphasised the three guiding principles of the campaign — Awareness, Accessibility and Action. Digital demonstrations and information counters promoted community awareness, while citizens were encouraged to enrol under financial inclusion schemes and complete KYC and re-KYC formalities, thereby strengthening their link with the formal financial system.

The initiative reflects the Government’s continued focus on citizen-centric governance and its broader vision of enhancing ease of living. The campaign witnessed enthusiastic participation from the public, including self-help groups, youth volunteers and senior citizens, reflecting a strong sense of community engagement and collective responsibility to ensure that every household reclaims its rightful savings.

Building upon the momentum of Phase I camps, Phase II and Phase III camps will be conducted in the forthcoming weeks of October/November, continuing the outreach efforts to help citizens trace and reclaim their unclaimed financial assets.

To know more about how to claim your unclaimed financial assets and access the video and Standard Operating Procedure (SOP), click on the link below:

 https://financialservices.gov.in/beta/en/page/apki-poonji-apka-adhikar/

Unclaimed financial assets: nationwide campaign enabling citizens to trace and claim assets through awareness, accessibility and action. A phased nationwide campaign enables citizens to trace and claim unclaimed financial assets (deposits, insurance proceeds, dividends, shares, mutual funds and pensions) through district-level outreach organised via state-level banking and insurance coordination. The programme deploys helpdesks and digital kiosks for checks and claim initiation, uses digital demonstrations and information counters to build awareness, and promotes financial inclusion by encouraging KYC and re-KYC completion to strengthen connection with the formal financial system.