<h1>University student-run media agency must define contracts, IP ownership, AI rights, liability, data privacy, labor status, and governance</h1> A university-launched, student-run campus media agency offering live client briefs raises legal considerations: ensure clear contractual capacity and signatory authority, define ownership and licensing of intellectual property (including AI-assisted works), and allocate liability and indemnities for campaigns. Data protection, privacy, and consent protocols must govern client and third-party data and influencer/content collaborations. Compliance with advertising, defamation, and copyright laws is required, as is clarity on student status versus employment to address labor and insurance obligations. Implement governance, supervisory oversight, written client agreements, and risk-management policies before scaling operations.