<h1>Luggage brand launches 'Shades Ahead' colour collection with e-commerce partner, six colourways, AI visuals for Diwali sale</h1> A luggage brand launched a colour-focused collection called 'Shades Ahead' in collaboration with an e-commerce marketplace, offering two product ranges in six named colourways and marketing them as lifestyle and festive gifting items during a major Diwali sale. The campaign uses AI-generated visuals, digital advertising, social content, and platform-led visibility and offers to target younger consumers. The announcement frames the collection as combining durability with expressive design and emphasizes nationwide distribution via the marketplace. The item is presented in a press release issued under a distribution arrangement that the news agency disclaims editorial responsibility for.