<h1>Global cosmetics firm crowns four startups with funding, mentorship, retail support and national visibility through government startup program</h1> A global cosmetics company announced the winners of its national beauty entrepreneurship program, awarding four startups funding, mentorship, national visibility via a government startup initiative, and retail support from an e-commerce partner. Winners were selected across categories for in-market performance, pre-launch concepts, technological innovation, and a new women's leadership award recognizing use of an indigenous ingredient and local sourcing that benefits tribal communities. The program, launched under a memorandum of understanding with a government trade promotion department, assessed finalists via an industry jury and aims to scale founders through funding, distribution, and brand-building opportunities.