<h1>Publisher partners with AI ad company to deploy generative answer engine using proprietary content, raising copyright, privacy and liability concerns</h1> A major Indian media group has partnered with a technology ad/AI company to deploy a generative-AI 'answer engine' on the publisher's sites that uses the publisher's proprietary content to generate answers, surface related articles, and insert contextually targeted ads. Legal issues likely to arise include content and database copyright/licensing (publisher sourcing and third-party content), data protection and consent for user queries and behavioral targeting, advertising and consumer protection compliance for in-line monetisation, and liability for AI-generated inaccuracies or defamation. Contractual allocation of IP, revenue share, and indemnities will be critical.