<h1>Footwear retailer launches limited-edition 'Lit Collection' women's Diwali 2025 shoes celebrating sparkle, empowerment and cracker-free festivities</h1> A footwear retailer announced a limited-edition 'Lit Collection' of women's festive shoes timed for Diwali 2025, featuring four styles inspired by fireworks and marketed as an alternative to bursting crackers, emphasizing sparkle and empowerment. The campaign highlights jewel tones, metallics and shimmer finishes and promotes versatility with traditional and party wear. The collection will be sold across the retailer's physical stores and online. The release also references the retailer's parent company as a major footwear specialty operator with extensive store presence nationwide. The announcement frames the launch as seasonal, promotional, and retail-distribution focused.