<h1>Messaging platform claims Meta partnership, ISO and government certifications, zero-markup pricing, AI agents, raising compliance risks</h1> A technology firm launched a WhatsApp Business API-based messaging platform claiming ISO and government startup certifications and approval as a Meta Business Partner, offering zero-markup pricing, AI agents, no-code chatbots and multiple third-party integrations. Legally relevant points include representational and contractual obligations to Meta and integration partners, data protection and cybersecurity responsibilities given extensive integrations and AI processing, and consumer protection scrutiny of 'zero markup' and transparency claims. Expansion plans and analytics features may trigger cross-border data-transfer, regulatory compliance, and advertising/competition law considerations as the service scales.