<h1>Ratings Firm Launches 'Ideal Place to Work' Certification for Corporates and MSMEs to Boost Well-being and Retention</h1> A ratings and analytics firm has launched an 'Ideal Place to Work' certification for corporates and MSMEs to recognize organisations that prioritize employee well-being, positive workplace culture and operational excellence. The initiative aims to help employers attract and retain talent, strengthen employee trust and engagement, improve employer branding and signal organisational stability and long-term growth. The issuer intends the certification to become an industry benchmark by 2030, promote large-scale adoption among MSMEs, serve as a hiring benchmark for jobseekers prioritising workplace quality, and indirectly support job creation, skill retention and long-term employment growth.