<h1>Legal risks of healthcare-focused digital marketing: advertising, data-protection (HIPAA), misleading claims, testimonial compliance, and liability exposure</h1> A digital marketing agency issued a press release promoting tailored online branding services for medical practices, highlighting SEO, content and social media marketing, online reputation management, targeted advertising, and end-to-end web services aimed at increasing patient visibility and engagement. The release frames these services as healthcare-specific and compliance-aware, asserting improved search rankings and patient trust without independent verification. Legal considerations include advertising and data-protection obligations for healthcare providers, potential regulatory limits on medical claims and testimonials, and liability for misleading results or noncompliant campaigns.