<h1>Consumer complaints over GST pass-through prompt referral to tax enforcement and enhanced monitoring using AI tools.</h1> The National Consumer Helpline has recorded numerous complaints alleging retailers failed to pass on reduced GST rates and is referring those complaints to the indirect tax enforcement agency for further action. The Consumer Affairs Ministry is enhancing oversight of misleading discount practices and adopting artificial intelligence and chatbot tools to monitor compliance with GST pass-through obligations and support enforcement coordination.