<h1>Sino-Italian womenswear collaboration at Milan fashion event spotlights IP, supply-chain digitalization, sustainability and regulatory compliance</h1> A Chinese commercial group showcased emerging womenswear brands at a major Milan fashion event, presenting a showroom and thematic salon promoting Sino-Italian design collaboration and supply-chain integration. The event emphasized cross-border brand development, co-creation of designs, digitalized supply-chain technologies, and sustainability-raising legal considerations including IP ownership and licensing of jointly developed designs, contractual allocation of rights and liabilities among manufacturers, designers and distributors, compliance with EU product, labeling and sustainability claims regulations, data-sharing and digital supply-chain governance, and potential publicity/endorsement and competition law risks arising from collaborative marketing and cross-jurisdiction operations.