<h1>Vigilance Awareness Week boosts e-marketplace procurement transparency, integrity, and MSE inclusion via alerts, audits, fee concessions</h1> A government e-marketplace launched a Vigilance Awareness Week campaign to reinforce procurement transparency, integrity, and compliance by promoting platform safeguards-red-flag alerts, structured bid conditions, and audit trails-and by educating buyers and last-mile sellers on best practices. The initiative includes vernacular outreach in selected states, curated market pages and dedicated local outlets for startups, artisans, SHGs and FPOs, and fee concessions (97% of orders fee-exempt and waived caution money for new sellers) to lower entry barriers for MSEs. Reported regional transaction data are presented to evidence increased inclusive participation and marketplace accountability.