<h1>UK firm launches Ayurvedic wellness range in India - watch regulatory risks under Consumer Protection Act 2019 and Cosmetics Rules 2020</h1> A UK-based consulting firm announced the launch of a new Ayurvedic-derived wellness product range in India, marketed as integrated rituals for inner wellness, skin, hair, womanhood and herbal teas. The release emphasizes use of traditional ingredients combined with modern formulations, affordability, sustainability and cruelty-free claims, and ties the launch to the founder's personal experience. Legal considerations include regulatory compliance for health and therapeutic claims, labelling and advertising standards, product safety and ingredient approvals, consumer protection and claims substantiation, intellectual property for branding and formulations, and potential liability from efficacy or safety disputes.