<h1>70-Year FMCG Company Expands Nationally, Launches Ghee; Legal Risks in Food Safety, Labeling, Trademarks, Distribution, Endorsements</h1> A consumer goods company with a 70-year history announces national expansion of its FMCG portfolio, launching a ghee product into northern states and planning staged entry into southern and western regions. Legal considerations include compliance with food safety, labeling and advertising laws for purity and health claims, registration and protection of trademarks and brands, adherence to distribution and competition regulations, and contractual and employment issues related to marketing, including use of a celebrity endorser. Regulatory approvals, quality-control SOPs and supply-chain traceability will be material for risk mitigation and regulatory scrutiny.