<h1>Seven-year gender-bias campaign raises birth sex ratio to 987 through PCPNDT awareness, incentives, community events, and frontline outreach</h1> The district administration reported sustained seven-year interventions under a gender-bias reduction campaign leading to improved sex ratio at birth (from 968 in 2018 to 987 in 2024-25) and child sex ratio (from 885 in 2022 to 987). Targeted measures included awareness of the PCPNDT Act, community events celebrating female births, maternal-child meetings, health check-ups, career counselling, and incentive-linked initiatives, implemented via frontline workers and departments. A designated budget of Rs 20 lakh for 2024-25 was nearly fully expended (99.93%), and officials assert the district now exceeds both state and national sex-ratio-at-birth averages.