<h1>E-commerce firm rolls out 10-minute delivery in new zones, raising zoning, safety, labor, consumer and data compliance issues</h1> An e-commerce major has expanded its 10-minute delivery service to select postal zones in a major metropolitan area after prior launches in two other cities, supported by over 100 micro-fulfilment centres and plans for hundreds more. Legally relevant issues include local regulatory compliance for micro-fulfilment facilities (zoning, permits, environmental and fire safety), labour and contractor classification and working-hour protections for rapid-delivery staff, consumer protection and advertising claims about delivery times, and data/privacy compliance for location and order data; potential competition and local infrastructure impacts may draw regulatory attention.