<h1>Nightlife and experiential-entertainment expansion raises commercial, IP, sponsorship, licensing and consumer protection and liability risks</h1> A domestic experiential-entertainment firm is expanding premium nightlife, hospitality and culinary offerings through pop-ups, venue residencies, international artist tours and co-branding arrangements with global beverage and hotel partners. The activity raises commercial considerations including contract terms for artist engagements and venue licenses, intellectual property and brand-use rights for immersive productions, sponsorship and advertising compliance, and adherence to local regulatory regimes (licensing for events, liquor, public safety and noise). Potential liabilities include contractual breaches, third-party vendor claims and consumer protection issues tied to ticketing, refunds and marketing representations.