<h1>Ride-hailing integrates branded and video caller ID plus OTP-less verification; contract clauses must secure consent, liability, and data transfers</h1> A ride-hailing platform has entered a commercial partnership with a verified-communication provider to integrate branded caller ID, localized call reasons, video caller ID, and OTP-less number verification into driver-rider and support communications. Contractual and regulatory issues to monitor include user consent and transparency for processing personal data, compliance with telecom and data-protection laws for call metadata and verification services, liability allocation for fraud prevention and misidentification, and cross-border data transfer or processor-subprocessor obligations. Operational terms should address uptime, accuracy of verification, localization requirements, and termination/transition protections to preserve service continuity and user trust.