<h1>Global haircare brand launches anti-frizz line; ensure substantiated claims, cosmetics compliance, IP protection, Sec. 2(1)(r) CP Act, 2019 risks</h1> A global professional haircare company announced the launch of a new anti-frizz product line in India featuring patented formulations and specific efficacy claims (e.g., visible change in 30 seconds, 96-hour frizz control). Legal issues include substantiation of performance and ingredient claims under Indian consumer protection and advertising laws, potential regulatory compliance for cosmetics (safety, labelling, and claims), and intellectual property considerations tied to the stated patented technology. Marketing involving a celebrity ambassador raises endorsement disclosure obligations. Companies should ensure documentary evidence for claims, appropriate disclaimers, regulatory approvals, and IP protections to mitigate liability.