<h1>Legal and compliance risks from marketing GenAI mortgage solutions: advertising claims, IP, privacy, contracts, and liability exposure</h1> A global BPS provider was named a Horizon 3 Market Leader by a research firm for end-to-end mortgage modernization, citing ecosystem collaboration, a proprietary mortgage language model, and an operations-first UnBPO model. The recognition and related marketing statements raise issues including representational accuracy and regulatory scrutiny under advertising and financial-services promotion rules; intellectual property ownership and licensing for the claimed GenAI and subsidiary-delivered assets; data protection and consumer-privacy obligations when using mortgage-specific models; and contract and liability exposure to lender clients tied to performance, compliance, and deployment of AI-enabled mortgage processes.