<h1>Cloud-native live video platform launched as global shared memory to simplify connectivity, speed integration, and enable multi-vendor workflows</h1> A cloud-native live video company announced a new platform that it describes as a global shared memory for live video, claiming to simplify signal connectivity, reduce configuration time, and open APIs for third-party integration. The platform is being offered immediately via a major cloud marketplace and is promoted as enabling multi-vendor workflows, remote production, and developer innovation. The company also established an advisory board with major media and vendor participants to guide development. Legal issues that could arise include interoperability and licensing terms, data access and privacy, liability for service faults, and contractual obligations with partners and customers.