<h1>Social platform launches skill-based UGC festival contests with INR 2.5 lakh prize, follower entry threshold, engagement-based winners</h1> A social media platform launched a new feature enabling brands to run skill-based user-generated content contests tied to a festival, offering a prize pool up to INR 2.5 lakh and capped participant and reward ranks; entry is free but requires a minimum follower threshold and use of specified hashtags, with winners determined by community engagement (likes/comments). The provider presents the model as non-gambling and skill-based, aiming to mitigate betting/gambling risk, while raising regulatory considerations about fair contest mechanics, eligibility verification, prize distribution, consumer protection and compliance with advertising and data-privacy laws.