<h1>International trade promotion positions Uttar Pradesh to attract global investors through embassy outreach and hosted buyer programmes.</h1> Uttar Pradesh is mounting an international investment-promotion campaign for the UP International Trade Show 2025, engaging Indian embassies and trade bodies, circulating a Hosted Buyer Programme, and using airport, metro and television branding to attract global investors. The programme will showcase flagship initiatives including One District One Product, the Defence Industrial Corridor, expressway projects, a digital investment portal, and planned industrial promotion, MSME vendor development and export-boosting schemes. Event logistics are managed through committees for protocol, transport, accommodation, branding and visitor mobilisation, with police arrangements for security and traffic management.