<h1>Global outdoor brand names Chinese entertainer as global endorser; watch disclosure, IP rights, and contract compliance (FTC Act Section 5)</h1> A global premium outdoor brand has announced the appointment of a Chinese entertainer as its global brand endorser under an ongoing marketing partnership to promote its 'tech-oriented outdoor lifestyle' and Fall 2025 collection. The release highlights the endorser's persona-aligned promotional role, the brand's use of proprietary technologies and partnerships with third-party fabric licensors, and intent to continue collaborative marketing activities. The statement functions as a commercial publicity notice; it also contains a publisher disclaimer distancing the newswire from editorial responsibility. Potential legal issues include advertising/endorsement disclosure requirements, intellectual property rights in proprietary technologies, and contract terms governing the partnership.