<h1>Food brand launches 200-product artisanal quick-commerce lineup; faces compliance, advertising, liability, contract and IP risks</h1> A food brand has launched a 200-product artisanal quick-commerce lineup sourced from over 40 local producers and distributed across multiple Indian metros. Legal issues include regulatory compliance with food safety and labeling norms (claims of 'zero palm oil,' 'preservative-free,' freshness and exclusivity), potential false-advertising or consumer-protection exposure, and liability for foodborne illness or supply-chain defects. Contractual risks arise from supplier agreements, quality-control and recall obligations, platform distribution terms, and cross-jurisdictional distribution. Intellectual-property and provenance claims for regional specialties and export-grade partners warrant clearance to avoid infringement or misleading origin statements.