<h1>Legal risks in premium food brand's 200+ quick-commerce launch: labeling, product safety, supply contracts, traceability, IP disputes</h1> A premium food brand announced a quick-commerce launch of 200+ small-batch products made via partnerships with 40+ local producers, touting attributes such as 'preservative-free,' 'zero palm oil,' and being uniquely fresh on quick-commerce platforms. Legal issues to monitor include accuracy of labeling and advertising claims under consumer protection and food-safety law (e.g., regulatory compliance and substantiation of 'preservative-free'/'only brand' statements), product liability and food-safety obligations across the distributed supply chain, contract and quality-control terms with local manufacturers, traceability/provenance disclosures, and potential intellectual property or exclusivity disputes on platforms.