<h1>Private insurer celebrates 25 years serving 2 crore customers, launches digital-first, AI-driven products and stronger ESG focus</h1> A private general insurer marked its 25th anniversary, highlighting a quarter-century of customer protection across motor, health, travel, home and commercial lines and serving over 2 crore policyholders. The company emphasized industry-first initiatives, bancassurance collaborations, expedited claims processes, and a shift to digital-first platforms while retaining human support. It cited backing from a domestic finance group and a foreign strategic partner, praised regulatory guidance, and outlined future priorities including deeper retail and commercial penetration, phygital customer experiences, AI and analytics for personalised products, and strengthened ESG commitments.