<h1>Legal risks for travel platform's AI-driven holiday claims: advertising accuracy, consumer protections, liability, and data/AI compliance obligations</h1> A travel-platform press release describes a company's evolution from an adventure-activity marketplace to a full-service holiday package provider using AI-driven itinerary generation, real-time automation, and 24/7 support, claiming market leadership, millions of customers, and high ratings. Legal considerations include potential consumer protection and advertising law scrutiny over claims of being 'largest' and 'most trusted,' accuracy of performance and satisfaction statistics, liability for service interruptions or substitutions, and obligations under data protection and AI transparency/regulatory regimes when using real-time data and automated recommendations. The disclaimer attributing the release to a third party may affect publisher liability but does not relieve the company of regulatory or contractual responsibilities.