<h1>Tile and Bathware Brand Unveils 'Live Lavish' Campaign with Film Star Promoting Effortless Durable Home Luxury</h1> A premium ceramic tiles and bathware company launched a 'Live Lavish' advertising campaign fronted by a prominent film actor to promote the idea of effortless, durable luxury for homes. The campaign positions luxury as worry-free living-emphasizing aesthetic appeal, performance and low maintenance-rather than mere ornamentation. Company marketing leadership described the campaign as aligning with its innovation and design ethos. The TV commercial and an integrated media rollout across cinemas, television, digital, outdoor and print aim to reach homeowners, architects and interior-design enthusiasts domestically and internationally.