<h1>Major e-commerce rapid-delivery report raises legal risks: data profiling, advertising claims, product safety, competition, and labor compliance</h1> A major e-commerce company published an annual report on its rapid-delivery service, highlighting order volumes, fastest delivery claims, consumer behaviour patterns and product mix across cities. Legally relevant issues include compliance with data protection and profiling rules given extensive consumer analytics; accuracy and substantiation of delivery time and performance claims under advertising and consumer protection laws; product safety and liability for rapid fulfilment of perishables and high-value items; potential competition and fair-trade scrutiny from dominant-market practices; and labor and contractor compliance across the expedited logistics network. Continuous regulatory monitoring and documentation are advised.